Meet our team

Max brings his creative eye to FEL’s work, with over three decades of experience in design. Holding a Bachelor of Technology, Graphic Communications degree from Toronto Metropolitan University, he has been with FEL since 2007, focused on creative design, brand management, print and digital media design and production. Max shares his experience as an instructor at Niagara College in a variety of design and media production courses and as a packaging designer for many Canadian wineries.

Jessica joined FEL after graduating on the President’s Honour Roll from Niagara College’s Business Marketing program. From training program coordinator to creating and developing FEL Motorsports, she now uses her hospitality and customer service experience to drive strategy alongside FEL’s leadership team. An avid learner, she strives to deliver exceptional service to clients and consumers while positioning FEL in the digital landscape through her social media strategy skillset. In her spare time, she works on lowering her golf handicap.

Rebecca came to FEL with the most ideal prior experience - fifteen years in the Canadian wine and hospitality industry and a further five years experience in logistics, shipping and fulfillment industry. With FEL since 2013, she specializes in creative event planning, hospitality and logistics, primarily on Media programs. Rebecca is also well known in the office as having the best taste in music.

Michelle joined FEL in 2019 as an Accounts Payable Administrator and has branched out, adding Project Coordinator responsibilities to her role. After going back to school following ten years in the promo industry, she graduated from Niagara College with an advanced diploma in Business Administration – Accounting/honours diploma in General Arts and Science. Michelle’s advanced Excel skills and knowledge of multiple software suites makes her an asset to any program and allows her to assist with multiple projects in the office.

Riley joined the Training Team at FEL in 2025, focusing on curriculum design and content development after spending four seasons with FEL Motorsports, where he started as a student intern in 2022. An honours graduate of Laurentian University’s Sports Administration program, he brings motivation, independence, and a strong understanding of the organization to his role. A lifelong Toronto Blue Jays and Maple Leafs fan, Riley enjoys making the most of Niagara’s weather through cycling, running, and golfing.

Sam’s interest in motorsports and proficiency on social media led him to joining FEL in 2022 as a content creator. With an entrepreneurial spirit he ran his own video/social media management company during his university experience at St. Francis Xavier University, with clients ranging from IMSA teams to local retailers. Since graduating with the highly sought “X” ring, Sam has continued to grow his professional expertise while also pursuing his own racing career as a competitor in F1600 open-wheel racing.

With a degree in Automotive Marketing from the Canadian Automotive Institute at Georgian College and experience in automotive sales accounting and bookkeeping, Alison brings a valuable perspective to the FEL accounting department. Known for her positive attitude, she adds energy to the team while keeping things running smoothly. Outside FEL, Alison is passionate about fitness and launched her own training business during COVID. Since joining in 2025, she’s contributed insight and a sense of balance—in and out of the gym.

Duncan started as a seasonal employee with FEL Motorsport in 2024 before joining full time in 2025. He earned a diploma in Mechanical Engineering Technology from Durham College before going on to work in a variety of roles including working as a nuclear operator and as the lead designer and operations manager for an automotive fabrication company. Outside of FEL, Duncan enjoys spending his time at the golf course or at the racetrack soaking in the sounds, scents, and sights of anything that moves fast.