Meet our team

Max brings his creative eye to FEL’s work, with over three decades of experience in design. Holding a Bachelor of Technology, Graphic Communications degree from Toronto Metropolitan University, he has been with FEL since 2007, focused on creative design, brand management, print and digital media design and production. Max shares his experience as an instructor at Niagara College in a variety of design and media production courses and as a packaging designer for many Canadian wineries.

Jessica has risen quickly at FEL, since joining in 2018 as an intern with the Learning team and now managing FEL Motorsports. A graduate from the Marketing program at Niagara College on the Presidents Honour Roll, she has extensive experience in the hospitality industry. An avid learner, she strives to ensure the delivery of exceptional customer service to both clients and consumers alike and brings a growing social media strategy skillset to FEL. In her spare time Jessica works on lowering her handicap on the golf course.

Rebecca came to FEL with the most ideal prior experience - fifteen years in the Canadian wine and hospitality industry and a further five years experience in logistics, shipping and fulfillment industry. With FEL since 2013, she specializes in creative event planning, hospitality and logistics, primarily on Media programs. Rebecca is also well known in the office as having the best taste in music.

Danna joined FEL in 2016 as Office Manager, with a focus towards streamlining procedures related to retention and flow of financial information and meticulous record keeping. Prior to FEL, she spent 14 years in management at Canadian Tire dealerships, with experience in full office management. Everyone at FEL rests easy knowing Danna is watching the bottom-line for both FEL and our clients. Danna is also the premier office baker, delighting the staff with her creations.

Kristen has worked with FEL since 2014, specializing as a Training Coordinator. She holds a degree in Business/Corporate Communications from Brock University and a Post-Graduate, Human Resources Management Certificate from Niagara College. She is also a certified Project Management Professional by the Project Management Institute. Raising a young family with her husband, Kristen delights in spending time outdoors in her garden and going for jogs throughout her neighbourhood to clear her mind.

Ian came onboard at FEL in 2022 after a career in retail automotive in sales and leadership roles. As a leader, training program development for staff grew in importance, opening a new area of interest to him. Ian’s understanding of the need to provide relevant content impacting sales performance and customer satisfaction guides him to dig deep for facts and processes to best influence results. When he isn’t researching a training topic, Ian is usually travelling, visiting new places and gaining a wider perspective of the world.

Riley came back to FEL as a full-time employee in 2023 after interning with the Motorsports team in the summer of 2022. An Honours graduate of the Sports Administration program at Laurentian University, he demonstrates a high degree of task comprehension, motivation and independence in his role. A lifelong fan of the Toronto Blue Jays and Maple Leafs, Riley has taken advantage of moving to the Niagara Region, leveraging the great weather to pursue his interests in cycling, running and golfing.

Sam’s interest in motorsports and proficiency on social media led him to joining FEL in 2022 as a content creator. With an entrepreneurial spirit he ran his own video/social media management company during his university experience at St. Francis Xavier University, with clients ranging from IMSA teams to local retailers. Since graduating with the highly sought “X” ring, Sam has continued to grow his professional expertise while also pursuing his own racing career as a competitor in F1600 open-wheel racing.