FEL Motorsports celebrates its third season with a new TCA class in Sports Car Championship Canada, hosting races for both SCCC and Radicals at Honda Indy Toronto, and coming to a new three year agreement with Michelin North America to continue partnering thru 2026.
Audi training continues through 2022 with instructor-led events across Canada. Complimentary dealer and consumer EV learn and drive events focused on e-mobility and e-tron products.
In the midst of the COVID-19 pandemic, FEL launches FEL Motorsports, with two series: the Sports Car Championship Canada for TCR and GT4 sports cars and the Radical Cup Canada for open cockpit radicals. The series was comprised of 12 races over 6 weekends.
FEL becomes product training partner to Genesis Canada, navigating new training communications methods through pandemic and return to face-to-face training with national training event in summer of 2022.
In the weeks before the pandemic put the world on pause, FEL executed a multinational press launch for the Volkswagen Atlas Cross Sport.
VWAG selects FEL to run a quality assurance testing program for new customer applications over multiple vehicle hardware and software platforms.
FEL reached agreement to become Media AOR for Genesis Canada. Since then, have executed media launch events for entire line-up from G90, through newest EV products.
JLR Canada engaged FEL to launch I-PACE - the first industry fully electric challenger to Tesla. Program takes I-PACE to Montreal, Toronto and Vancouver with placement and engagement in high traffic locations frequented by targeted buyers.
FEL was awarded Jaguar Land Rover Art of Performance Tour bid. Attendance increased 47% over previous year in year one with core activities including all logistic, hospitality and operational elements.
FEL delivered an Audi multi-department launch event, including the Audi Sport sub-brand and the all-new R8 to dealer executives, sales training, after sales and consumer audiences. Core activities included audience outreach, hospitality planning, premium guest care, accommodations, food & beverage, as well as road and track driving components.
FEL designed, developed and delivered our second Global Press Launch for AUDI AG. Five waves of 20 international journalists were in FEL hands from the time they landed at Montreal’s Pierre Elliott Trudeau International Airport, to the time of departure for their trip home. Guests included AUDI AG Chairman of the Board, Rupurt Stadler, with some 38 staffers on the ground.
Full line Acura Press Drive, FEL designed, developed and delivered a drive for journalists that started in Los Angeles, California and ended at Pebble Beach. FEL delivered all aspects of the press trip for Acura Canada, including booking all air and ground travel, accommodations, dining, road drive with photo ops, lunch and breaks, all activities and vehicle transport.
Global Press Launch AUDI AG, Q7 Winter Test Drive in Niagara-on-the-Lake.
This event saw five waves of 20 international journalists arrive in Niagara-on-the-Lake to experience Audi hospitality, Niagara roads, closed course ice driving, all in the new Audi Q7.
Press launch of the all new Acura RDX in Northern Quebec. FEL took care of two waves of Canadian journalists, including booking air and ground travel, accommodations, all meals and entertainment, drive routes and marketing materials.
FEL designed, developed and delivered the ‘Building the New World of Audi’ program to all new Audi Hangar buildings in North America along with Jim Burnthal from People Visions. Each program lasted one full week at each dealership and during this period FEL opened 74 Audi Hangars in both Canada and the U.S.
FEL designed and delivered two motorsport events in North America for Volkswagen of America - Beetle Cup 2000. Logistics included professional drivers, 18,000 sq. ft. tent with flooring, negotiating with FIA at Canadian Formula One GP in Montreal, national TV, managed 475 worldwide VW guests, managed team of 60 hostesses, drivers and mechanics.
FEL partner Chris Bye bought out company founder and President Hank Franczak who retired. Chris took over the leadership and direction of both the Canadian and U.S. companies.
FEL launched the first generation Audi A8 to all dealers from across North America in Colorado Springs, CO. Over a one month period ABS’s from across North America flew into Colorado Springs for a two-day learning and drive experience.
FEL opened its U.S. office and launched the new Passat for VWoA through a 44 city tour to all VW dealers across the U.S.
FEL designed, developed and delivered the Audi Brand Specialist (ABS) training program (along with Sandy Corp) to the North American Audi network. FEL continues to support the ABS program to this day.
FEL delivered every Audi Sales Training product launch in North America for 12 consecutive years (1988 - 2000).
FEL, along with Audi Canada, launched the Audi quattro experience – a program that traveled coast to coast where dealers would hand-pick prospects and bring them to a local track / closed course venue where they would drive a fleet of new Audi products, as well as competitors under the direction of professional drivers.
Franczak Enterprises Canada Ltd. (FEL) started with our first client Porsche Division of the Volkswagen Group and launched the Porsche Advanced Driving School across Canada. The program focused on new Porsche owners and ran until 1991 at which time Porsche Canada became part of Porsche Cars North America (PCNA) and moved to Reno, NV.