Porsche GTS Experience
Porsche Cars Canada, Ltd.
May-June 2025
Porsche Experience Centre Toronto, Pickering, ON
The Porsche GTS Experience was a product training event focused around the new 992 II GTS. The introduction of the newest vehicle in the historical legacy of the Porsche 911 coincided with the soft launch of the new Porsche Experience Centre Toronto - the 10th facility globally and 1st in Canada.
Over two days, guests were immersed in the revolutionary and evolutionary elements of the 992 II GTS and received product updates on the latest offerings of the Taycan GTS and Cayenne GTS. In addition to fascinating learning modules hosted in the Experience Centre facility, guests got behind the wheel of these thrilling vehicles on the facility's new Drive Circuit. On the opening evening, Lucas Scarfone, Autostada publisher and well-known Porsche enthusiast/owner, spoke to the guests about the impact of the Porsche brand on his career in a memorable speech testifying to what happens when engineering, passion and artistry collide.
FEL had a 360 degree mandate bringing the GTS Experience to life. Beginning with the content, FEL took the original Porsche AG content and adpated itfor the Canadian market. Guest registration, concierge services,
ground transportation and onsite hospitality were also managed by FEL. this included the commissioning of a unique guest gift commemorating the opening of the Porsche Experience Centre and the 992 II GTS product training.