Pfaff Motorsports/McLaren Track Hospitality
Pfaff McLaren
2024
Detroit Grand Prix and CTMP
Pfaff Motorsports invited team sponsor VIPs and guests to an exclusive hospitality experience at the 2024 Detroit Grand Prix, featuring the IMSA WeatherTech Sports Car Championship. The event was held at Highlands Detroit, located on the 71st floor of the Renaissance Center. This venue provided guests with a unique viewing experience, offering the highest vantage point in the city and 360-degree views of the street circuit. Guests received a
comprehensive guide before the event and registered through a dedicated portal with all necessary details.
Later in the season, Pfaff Motorsports hosted sponsors, VIPs, and guests at the Chevrolet Grand Prix at CTMP. Overlooking the start/finish straight, guests were able to observe from indoors or out for a unique
comfortable spectating experience. Guests received exclusive event benefits and FEL supported the event with logistics and staffing, while also creating a furnished and branded hospitality environment that would showcase the teams’ sponsors and elevate the guest experience.