KIA Niro Media Event
Kia Canada
November 2022
California, USA
Sunny California was the host location of the 2023 Niro First Drive Event. Twenty Canadian media members were invited to test the range limits of the all-new Niro EV on the open road.
San Diego was chosen for its mild year-round Mediterranean climate, extensive beaches and parks. With magnificent scenery, Pacific Coast Highway 1, flows along the ocean, bringing you directly to Laguna Beach.
Journalists spent their first night in San Diego, where they at tended a product presentation followed by an evening of premium hospitality in the outdo or Kia lounge. The next day, a scenic road drive took guests took guests to Laguna Beach, where another exceptional evening of hospitality was provided.