Kia K4 Media Launch
Kia Canada
2024
Austin, TX
The Kia K4 Media Drive in Austin, Texas, successfully brought together two waves of Canadian media, including automotive journalists and lifestyle influencers, to experience the all-new 2025 Kia K4. The event offered attendees the chance to test the capabilities of the entry-level sedan, with Wave 1 enjoying a scenic countryside drive to showcase the K4's performance on open roads, and Wave 2 focused on dynamic mini-loop rotations to highlight its handling and urban versatility. The event was designed to deliver a seamless and impactful media experience of the 2025 Kia K4 and provided media influencers with the opportunity to engage with the K4 in a unique and inspiring environment with a real-world setting (open road, scenic countryside, and urban points of interest through structured drive loops).
FEL delivered a turn-key solution that encompassed every aspect of the event, from operations logistics and tier-one hospitality to content creation and branding. The goal was to generate awareness across Canada for
the K4, strengthen relationships with key media outlets, and offer a memorable driving experience that aligns with Kia’s brand positioning.