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Kia EV9 Media Drive

Kia Canada

December 2023

Scottsdale, Arizona

Scottsdale, Arizona was the host location over three days for the Kia EV9 Media Drive event. Members of the Canadian automotive press were invited to attend and test the capabilities of the first of its kind, 7-seater SUV EV, both on and off the open road. FEL recommended the modern architecture of the Andaz Resort and Bungalows as the host hotel, embracing modern, sustainable architecture and programming, consistent with the EV9's presentation. Mindful and alternative power solutions at the unique Boulders lunch venue gave a true off grid hospitality experience in the middle of the Arizona desert, providing an opportunity to highlight V2L technology giving power where is was needed most – making coffee!
FEL provided a turn-key solution to including vehicle mile-up and preparation, operations logistics, content and branding, as well as top level hospitality to support the Kia premium brand experience.