Kia EV4 Media Launch
Kia Canada
December 2025
Barcelona & Valencia, Spain
The Kia EV4 Media Drive brought Canadian automotive journalists to Spain for an immersive first-drive experience of the new 2026 Kia EV4. The event marked a significant milestone as the first European hosted media drive for Kia Canada.
By leveraging early European vehicle availability, Canadian media were able to get early access to the new EV4 to generate early coverage. The experience began in Barcelona, followed by a full day road drive that allowed journalists to engage with the EV4 across a range of real-world driving conditions. The second half of the program transitioned to Valencia, where media guests were immersed in a curated cultural experience that balanced editorial engagement with destination discovery.
FEL delivered a turn-key solution for Kia Canada, managing all program logistics including international travel, accommodations, ground transportation, vehicle coordination
with Kia Spain, staffing, and onsite hospitality. Through detailed planning, pre-event site inspections, and bilingual on-site support, FEL ensured a seamless and elevated media experience aligned with Kia’s brand positioning and media engagement objectives.