Audi Ice Experience
Audi Canada
February/March 2023
Mecaglisee, QC
The Audi winter drive event, is a PR and consumer ice driving event designed to showcase quattro technology, stability and dynamic handling to journalists and consumers through closed course driving exercises lead by professional drive instructors on a frozen circuit.
![fading-carousel-01](https://feldrives.com/wp-content/uploads/2023/08/Audi-Winter-Close-Up-White-Dynamic-Car.jpg)
![card-row-002](https://feldrives.com/wp-content/uploads/2023/08/Audi-Winter-White-Car-Snow.jpg)
![card-row-002](https://feldrives.com/wp-content/uploads/2023/08/Audi-Winter-Road-With-People.jpg)
![card-row-002](https://feldrives.com/wp-content/uploads/2023/08/Audi-Winter-Road-With-People.jpg)
![fading-carousel-01](https://feldrives.com/wp-content/uploads/2023/08/Audi-Winter-Close-Sign-White-Dynamic-Car.jpg)
![kia_logo](https://feldrives.com/wp-content/uploads/2023/08/Audi01.png)
Over the course of a full day, guests drove series of thrilling exercises highlighting Audi technology. FEL provided operations expertise, designed and presented learning and promotional messaging, and organized
trackside hospitality all as a part of turn-key project management services.
Program objectives were developed with our client and cooperating agencies, including leveraging Audi driving experience activities to generate buzz, awareness and consideration for Audi e-mobility and to have participants experience the unique practical and emotional benefits of an Audi with hands on experience behind the wheel.