Audi Driving Experience Spring 2024
Audi Canada
June 2024
ICAR, Montreal, Quebec
The Audi driving experience Spring 2024, is a Montreal DAG customer invite-only track-based event that demonstrates Audi’s superior performance and advanced technologies in both conventional and electric offerings, delivering a heightened emotional connection to the brand.
FEL provided operations, hosting, learning + promotion, and turn-key project management services. Program objectives were: (1) Appreciate Audi Sport heritage and experience Audi’s sport brand positioning.
(2) Discover EV fundamentals and the unique Audi e-tron performance experience. (3) Learn from professional drivers in developing and applying advanced driving techniques to high-performance Audi models. (4) Strengthen fandom and advocacy of the Audi brand.