Audi Driving Experience Fall 2023
Audi Canada
October 2023
Vancouver Island Motorsport Circuit, BC
The Audi driving experience offered a day long brand experience on Vancouver Island. FEL worked cooperatively with other Audi agency partners to deliver the event, delivering an experience demonstrating the capabilities of Audi's vehicles.
Following a morning of Audi lifestyle activities, guests arrived at the Vancouver Island Motorsports Circuit. After a brief Audi e-tron presentation, participants broke out into three groups for dynamic driving activities: slalom, acceleration/braking and cornering. The group was hosted by an Audi EV expert who was able to tailor messaging to the guests to meet their personal expectations and experience.
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Once guests had experienced all three dynamic activities, they put the elements together in a lead-follow lapping session. Finally, guests rode shotgun with an instructor for a hot lap of the track, experiencing an
even higher level of what the vehicles were capable of. To end the day, guests enjoyed dinner at a local, high end restaurant. FEL provided operations and on-track management.