2025 Pfaff Motorsports
Pfaff Motorsports
2025 Season
Detroit, MI & Bowmanville, ON
In 2025, Pfaff Motorsports treated sponsors, VIPs, and guests in various premium hospitality experiences across select events of the motorsport season. With a new partner in Lamborghini, Pfaff Motorsports required a rebrand to accompany turnkey hospitality solutions for the Detroit and Chevrolet Grand Prix events. The custom brand solution was intended to showcase the new partnership while also highlighting long-time sponsors of the team. FEL worked with Pfaff Motorsports to provide a full line up of branded assets, to be transported to each event of the season, in addition to an on-brand registration website for collecting guest requirements prior to arrival on-site.
The result consisted of a cohesive brand experience from start to finish where the team and its sponsors were the focus. At the events, guests enjoyed premium hospitality and access to Pfaff Motorsports and
Lamborghini co-branded spaces where they were able to watch the races in exclusive fashion - an event space suitable for team contributors and VIPs.