2025 Audi Winter Driving Experience
Audi Canada
February 2025
Circuit Mecaglisse, QC
The Audi winter driving experience was an opportunity to experience Audi’s quattro technology, stability and dynamic handling through closed course driving exercises lead by professional drivers on an ice track. Participants got behind the wheel of the Audi’s newest model line-up, covering sedans and SUVs and included both ICE vehicles and EVs.
FEL provided operations, learning + promotion, hospitality and turn-key project management services. The program objective was to generate buzz, awareness and consideration for Audi by having guests experience
the product firsthand, building excitement for the next generation of Audi vehicles.