.FEL - Franczak Enterprises Limited
Canada, Head Office
23 Hannover Dr, Suite 2
t: 905.937.2441
Canada, Head Office
23 Hannover Dr, Suite 2
t: 905.937.2441
In light of the difficulties and restrictions placed on events and gathering sizes due to the COVID-19 pandemic, media were invited to test and evaluate the all new 2022 Volkswagen Taos in the small town of Hockley Valley at the rustic and quaint General Store and Restaurant. Two waves of 8 media attended the event - 9 media from Ontario and 7 media from Quebec. The number one priority was to give media the opportunity to do their work in the safest possible (yet enjoyable) environment. FEL worked closely with Volkswagen in order to deliver a premium experience and provide operations, learning and promotions, and turn - key management services.
Two waves of 6 media members from Ontario were individually invited to Genesis Head office in Markham to take part in a personalized walk around product presentation of the all new GV70. Journalists were then given a GV70 to take home, test drive and explore on their own for 3 days. Media members were also given an optional activity of Kayaking, Cycling, Golfing or Sightseeing in a Provincial Park to take part in while exploring the GV70. A 3rd wave of 6 media members from Quebec were also invited to take part, however, in light of the difficulties and restrictions placed on domestic and international travel due to the COVID - 19 pandemic, media were invited to test and evaluate the GV70 from the comfort of their own homes. Quebec media members were also given the opportunity to take part in the same activity selections but within their own province.
In light of the difficulties and restrictions placed on domestic and international travel due to the COVID - 19 pandemic, media were invited to test and evaluate the G70 from the comfort of their own home. Two waves of 6 media members from Ontario and 1 wave of 6 media members from Quebec were invited to take part. The number one priority was to give media the opportunity to do their work in the safest possible (yet enjoyable) environment. FEL worked closely with Genesis in order to deliver a premium experience and provide operations, learning and promotions, and turn - key management services.
In light of the difficulties and restrictions placed on events and gathering sizes due to the COVID-19 pandemic, media were invited to test and evaluate the all new 2022 Volkswagen Taos in the small town of Hockley Valley at the rustic and quaint General Store and Restaurant. Two waves of 8 media attended the event - 9 media from Ontario and 7 media from Quebec. The number one priority was to give media the opportunity to do their work in the safest possible (yet enjoyable) environment. FEL worked closely with Volkswagen in order to deliver a premium experience and provide operations, learning and promotions, and turn - key management services.
Two waves of 6 media members from Ontario were individually invited to Genesis Head office in Markham to take part in a personalized walk around product presentation of the all new GV70. Journalists were then given a GV70 to take home, test drive and explore on their own for 3 days. Media members were also given an optional activity of Kayaking, Cycling, Golfing or Sightseeing in a Provincial Park to take part in while exploring the GV70. A 3rd wave of 6 media members from Quebec were also invited to take part, however, in light of the difficulties and restrictions placed on domestic and international travel due to the COVID - 19 pandemic, media were invited to test and evaluate the GV70 from the comfort of their own homes. Quebec media members were also given the opportunity to take part in the same activity selections but within their own province.
In light of the difficulties and restrictions placed on domestic and international travel due to the COVID - 19 pandemic, media were invited to test and evaluate the G70 from the comfort of their own home. Two waves of 6 media members from Ontario and 1 wave of 6 media members from Quebec were invited to take part. The number one priority was to give media the opportunity to do their work in the safest possible (yet enjoyable) environment. FEL worked closely with Genesis in order to deliver a premium experience and provide operations, learning and promotions, and turn - key management services.
In light of the difficulties and restrictions placed on international travel due to the COVID-19 pandemic, media were invited to test, evaluate, and cover the launch of the all-new Genesis SUV the GV80 locally, in Ontario. The number one priority was to give media the opportunity to do their work in the safest possible (yet enjoyable) environment.
The 2021 Genesis GV80 and G80launched in Fall 2020 during the pandemic. Due to COVID-19 restrictions, product training for these new vehicles had to be delivered remotely. FEL and production partner Taylor Reid Creative Agency scripted and produced product launch and technology how-to videos for both vehicles. Additionally, web-based training modules on each vehicle were developed by FELfor the Genesis Institute Canada training portal.
The G80 media drive not only marked new heights for Genesis, but was one of the first automotive media drive events in Canada during these unprecedented times. Journalists were invited to test drive the refreshed G80 model. To ensure guests had the best experience possible, we implemented the following tenets to the planning, development and execution of
these events.
Screening checklist and temperature check at first touch point
- One guest per vehicle for press
- Full detail and interior disinfection prior to anyone getting into a vehicle
- Event staff followed protocols as per recommended by government authorities, i.e. masks, gloves
- Hand sanitizer readily available
- Sanitizing wipes available in and out of the vehicles
- All seating arrangements met government guidelines
- Event staff adhered to social distancing recommendations as well ensuring ease of social distancing for guests
Volkswagen of America invited four overlapping waves of media (including VW Canada, VW Mexico, VW of America, VWAG) to attend the 2020 Atlas Cross Sport Media Drive taking place in British Columbia. The all new Atlas Cross Sport is an addition to the Volkswagen lineup for 2020, slotting into the same mid size SUV segment as the regular Atlas on which it is based. Journalists were given a chance to experience the Atlas Cross Sport firsthand on the open road during a mapped road drive from downtown Vancouver to snowy Whistler village. Premium hospitality was provided at all participant touch points.
In cooperation with the local retailers in Langley, Vancouver and Richmond, BC. JLR Canada offered a driving experience in the new Range Rover Evoque and Range Rover Sport on a parkour course. Over six total days of events, 600 guests guided vehicles through a course featuring walking holes, a hill climb and descent, teeter-totter and a side wall climb. Localizing the events extended the program across the Lower Mainland and connected the event closer to the area retail network.
The dual-branded Art of Performance Tour / Above & Beyond Tour 2019 Toronto gave 1,500 participants the opportunity to test drive Jaguar’s F-PACE SVR on a Smart Cone course, the new Range Rover Sport and Evoque on an obstacle parkour course, as well as the all-electric Jaguar I-PACE on a closed cone course. Each day, 300 participants in 19 waves were able to participate and experience both brands in a premium hospitality environment.
Two waves of Canadian journalists were invited to attend the Genesis G90 Media Ride and Drive Event that took place in the Greater Toronto Area (GTA). Genesis redesigned its flagship full-size luxury sedan, G90 for its 2020 model year. Although this was not a full model change, journalists were given an opportunity to experience this substantial exterior refresh, incorporating a first take on the soon-to-be debuted new design language. Additionally, the interior materials have been refined and many features have been upgraded for a more seamless luxury driving experience. Journalists were able to experience this refresh first hand on the open road, coupled with premium hospitality at all touch points.
The Audi Sport experience is a consumer drive event designed to showcase quattro technology, stability and dynamic handling to consumers through closed course driving exercises lead by professional drive instructors on a racetrack. The Audi Sport experience offers participants the opportunity to drive the Audi R8 Coupé, TT RS and RS 5 Sportback. Participants split into two groups and rotate through three different cornering and slalom exercises in the morning. After lunch, participants rotate between the three different models to drive the full track in lead-follow lapping. The day comes to a close with hot laps in the R8s. Participants are then asked to fill out an evaluation card and depart with an Audi gift and Sport certificate.
The Audi Sport experience is a consumer drive event designed to showcase quattro technology, stability and dynamic handling to consumers through closed course driving exercises lead by professional drive instructors on a racetrack. The Audi Sport experience offers participants the opportunity to drive the Audi R8 Coupé, TT RS and RS 5 Sportback. Participants break into three groups to rotate through three different driving exercises in the morning. After lunch, participants rotate between the three different models in lead-follow lapping on the track. The day comes to a close with hot laps in the R8s and 3 drawn participants receive a hot lap in the Audi RS 3 LMS. Participants are then asked to fill out an evaluation card and depart with an Audi gift and Sport certificate.
The Audi driving experience is a consumer drive event designed to showcase quattro technology, stability and dynamic handling to consumers through closed course driving exercises lead by professional drive instructors on a racetrack. The Audi driving experience is a full day event with the Audi TTS, S3 and S5 Sportback. Beginning with a classroom session the participants are split into three groups to rotate through three different driving activities in the morning. Following after lunch, the groups rotate between the autocross on the lower paddock and lead-follow lapping on the GP track. The day then closes with hot laps followed by participants completing evaluations and receiving an Audi gift bag along with a certificate.
FEL in collaboration with Audi Canada launched the new all electric e-tron in 3 major city centres and 21 dealerships. Over 900 participants attended full day training sessions which included vehicle discovery sessions, road drives and iPad integrated activities. After attending e-tron Product launch training participants will be showroom ready to present the new model to customers.
During Canada’s 100 Best Chefs event, JLR Canada offered shuttles to the participating Chefs from the airport - where they were greeted by FEL Hospitality Staff - to their Hotel and to the dinner on the event nights. In addition to the shuttle drives, JLR also had the all-electric I-PACE and the Range Rover Evoque on display at the St. Regis Hotel Downtown Toronto and at Buca Restaurant for the Amex Centurion dinner.
As part of JLR’s sponsorship of the Scotiabank ProAm for Alzheimer in support of Baycrest fundraiser event, JLR was given the opportunity to display the all-electric I-PACE and Range Rover Sport on the opening night of the event during the Draft Party. On the following two days of the event, JLR offered test drives in the Jaguar I-PACE as well as in the Range Rover Sport to interested participants of the tournament. In addition to the test drives, JLR provided a Kids Area on Family Saturday, where kids were able to drive with miniature Jaguar and Land Rover push-cars through a cone parkour.
Jaguar displayed and offered test drives of the I-PACE all-electric vehicle at the 2019 Montreal Electric Vehicle Show. Over the three show days, over 60 test drives were conducted for show visitors. On the show floor, the Jaguar exhibit was busy with visitors asking questions and exploring the fully powered I-PACE.
The Volkswagen Winter Experience program was a destination event in Saint-Alexis-des-Monts, QC at Hotel Sacacomie. Two waves of journalists from the USA, Germany, Mexico and Canada were in attendence over three days and two nights, hosted by their respective Volkswagen of America (VWoA) and Volkswagen Canada (VGCA) Public Relations groups.
The Golf R’s and GTI’s were showcased on the ice track demonstrating the winter driving capability (ice, slush, poor grip situations) while highlighting the difference between FWD and AWD on icy conditions. The Tiguan and Atlas explored an off road course using local snowmobile trails.
Audi Canada continued their brand’s commitment to The International Ski Federation (FIS) by having the Audi driving experience parcour course on-site at the 2019 Audi FIS Ski Cross World Cup, taking place at Blue Mountain Resort, Ontario.
Over the race weekend, consumers were able to sign up for a closed course test drive, where they experienced the brand new Audi Q8 through a 4-piece obstacle parcour that showcased the vehicle’s driving capabilities and premium comfort.
FEL supported Audi Canada by building and staffing the driving parcour, as well as managing and installing assets and vehicles, such as the installation of an R8 V10 + inside a capsule on the race course and other display vehicles on the ski hill and throughout the resort village.
The Audi ice experience, is a consumer drive event designed to showcase quattro technology, stability and dynamic handling to consumers through closed course driving exercises lead by professional drive instructors on a track designed on a frozen lake.
The Audi ice experience offered a two-day event. The first day beginning with arrivals and a pre-selected winter activity such as dog sledding, snowmobiling or a spa treatment. Following the winter activity, premium food and beverage was provided by a cocktail reception and dinner. The second day is a full day of ice driving activities on Lac Canitchez for participants to experience the Audi TTS, S3 and RS 5 Coupe.
FEL planned and managed a three-city activation tour for the new all-electric Jaguar I-PACE visiting Montreal, Toronto, and Vancouver. The tour “spread the gospel” of electric vehicles (EVs) and Jaguar’s exciting entry to the segment.
Working with Jaguar Canada's social and creative agencies and supported by a social media and in-retail media program, the I-PACE Activation Tour provided a learning experience for the targeted demographic group, while establishing brand awareness in key emerging markets and creating an overall immersive and memorable experience
The Art of Performance Tour / Above & Beyond Tour 2018 – a driving event providing test drive opportunities for consumers offering driving exercises, designed to create
excitement and brand awareness for both Jaguar and Land Rover. Over nine cities, over 4,900 guests experienced a range of vehicles, including the new all-electric Jaguar I-PACE (Montreal, Toronto, Vancouver).
The Audi Sport experience consisted of three full day experiences at Vancouver Island Motorsport Circuit. Once a brief introduction is completed, participants are divided into groups of three for the following driving exercises in the morning: on track cornering exercises with the Audi R8 and the Audi RS 5 Coupé, and an autocross with the Audi TT RS. In the afternoon, participants drive on the track for three lapping sessions with the Audi R8, RS 5 Coupé and the TT RS. Hot laps in the Audi R8 with the Audi drive instructors close out the day for participants.
At the Vancouver Island Motorsport Circuit in Duncan, British Columbia, one full day experience was offered. After a brief classroom session, participants break out into groups of three for the following driving activities: dynamics of cornering with the Audi S5 Coupé, an autocross course with the Audi TTS, and a technology drive with the Audi S3. Following this, participants drive the Audi S5 Coupé, Audi TTS and Audi S3 on the track for follow the leader lapping. Each session was closed out with the opportunity for participants to ride with the Audi drive instructors for hot laps in an Audi R8.
The Audi Sport customer racing program provided a two day licensing event to give participants the opportunity to recevie professional race license training in order to apply for an ASN Canada FIA competition license. The 2-day program included classroom training on race regulations and rules as well as driver teaching points. Participants gained knowledge and experience and honed on their skills through on track activties such as race starts, passing and lapping with the 2018 Audi R8, 2018 Audi TT RS and the 2018 Audi RS3 LMS TCR. Following this participants rode right seat for a hot lap in the RS3 LMS with an Audi drive instructor.
FEL in collaboration with Audi Canada launched the new A6, A7, A8 and Q8 in 3 major city centres and 24 dealerships. Over 500 participants attended full day training sessions which included vehicle discovery sessions, road drives and iPad integrated activities. After attending C/D New model introductions training participants will be showroom ready to present the new models to customers.
FEL in collaboration with Volkswagen Canada launched the new 2019 Arteon in 6 major city centres. Over 700 participants attended full day training sessions which included vehicle discovery sessions, road drives and iPad integrated testing. After attending Arteon launch training participants will be showroom ready to present the new Arteon to customers.
The Audi driving experience offered two half day experiences and one full day experience. After a brief classroom session, participants broke out into groups of three for driving activities: dynamics of cornering with the Audi S5 Coupé, autocross course with the Audi TTS, and technology drive with the Audi S3. Following this, participants drove the Audi S5 Coupé, Audi TTS and Audi S3 on the track for follow the leader lapping. Each session was closed out with the opportunity for participants to ride with the Audi drive instructors for hot laps.
The Audi Sport experience consisted of three full day experiences. Once a brief introduction was completed, participants are divided into groups of three for the following driving exercises in the morning: cornering exercise 3, 4, 5 with the Audi R8, cornering exercise 8, 9, 10 with the Audi RS 5 Coupé, and autocross with the Audi TT RS. In the afternoon, participants drive on the track for three lapping sessions with the Audi R8, RS 5 Coupé and the TT RS. Hot laps with the Audi drive instructors close out the day for participants.
FEL in collaboration with Volkswagen Canada launched the new Jetta in 6 major city centres. Over 1100 participants attended full day training sessions which included vehicle discovery sessions, road drives and iPad integrated testing. After attending Jetta launch training participants will be showroom ready to present the new Jetta to customers.
Audi Sport Expert training hosted participants from across Canada for an immersive two day knowledge transfer. While attending, participants received a mix of classroom and race track experience to assist them in their day to day sales roles. During day one of their experience, guests recieved opening statements from Audi trainers before being taken to a meet and greet dinner via bus transfer to a prominent Ajax steak house. Day 2 activities were hosted at the Canadian Tire Motorsport Park Driver Development track for both classroom and on-track activities, including a fully catered lunch. After arrival to the track participants were sorted into three groups, rotating between sales and on-track modules throughout the day to ensure both practical and theoretical learning were taken away. Bilingual event days were offered to all Audi Canada Brand Specialists.
Dynamic track components, including parcours, allowed guests to explore various technologies and features of both the Volkswagen and Audi vehicles. Lapping sessions and closed-course track activities at the Niagara District Airport were incorporated, allowing participants to push both the model ranges and themselves to the limit.
The Volkswagen 4Motion Experience was a destination event in Saint-Alexis-des-Monts, QC at Hotel Sacacomie demonstrating the winter driving capabilities (ice, slush, poor grip situations) of the Atlas, Tiguan and Alltrack. Guests were journalists from the USA and Canada, attending over two-days/one night, hosted by their respective Volkswagen of America (VWoA) and Volkswagen Canada (VGCA) Public Relations groups.
Audi Canada’s highly successful Audi Twin Cup returned again for the 2017-2018 national competition.
The 2017-2018 competition was built to evaluate the skills and talents of both Service Advisors and Service Technicians from Audi dealerships across Canada who made it past the first round of regionals.
The top 3 Service Advisors and top 3 Service Technicians from the group will move forward to the worlds event held in Saalfalden, Austria.
The 2018 Lamborghini Winter Accademia offered an immersive three-day experience for participants to experience the very best that both Lamborghnini and Quebec have to offer. Their excursion began upon arriving at the hotel, greeted by branded hospitality staff, followed by a night drive on Lac Sacacomie where cocktails were offered in the on-ice hospitality unit. Later on that evening, a welcome dinner was offered in the hotels private dining room for all participants and their guests. The second day was set for a full day of ice driving activities on Lac Sacacomie for participants to experience the dynamics of the Italian vehicle line up. On the third day and final day of their program, participants had the opportunity to experience the GEOS spa, dog sledding or snowmobiling before departing the resort.
The 2018 Canadian International Auto Show offers attendees the opportunity to be part of a hands on test drive experience featuring the 2018 Audi A3 e-tron, Q5 and Q7. Attendees sign up for a test drive at a dedicated registration desk within the Audi booth and are provided a ticket for their scheduled test drive time slot. Registered attendees are greeted at the south loading docks where they meet with their test drive instructor and head out onto the local streets of Toronto for a 30 minute test drive experience.
The Audi ice experience, is a 2-day consumer ice driving event designed to showcase quattro technology, stability and dynamic handling to consumers through closed course driving exercises lead by professional drive instructors on a frozen lake. The first day kicks off with participant arrivals at Hotel Sacacomie, a pre-selected winter activity such as dog sledding or snowmobiling followed by cocktails and dinner. The second day is a full day of ice driving activities on Lac Sacacomie featuring the 2018 Audi TTS, RS3 and S5 Coupe.
Jaguar Land Rover Canada brought a premium test-drive opportunity to approximately 3,700 participants in four markets over 17 days. Guests were hosted in FEL’s premium mobile hospitality unit, supported by high-end catering and services. Once in the active driving zone, participants experienced the capabilities of the Land Rover Discovery through a series of off-road simulations, drove a Jaguar F-Pace on a dynamic cone course, competed in the Jaguar XE through JLR’s proprietary Smart Cones course, and topped off the experience with a professionally driven hot lap in a Jaguar F-Type.
FEL in collaboration with Volkswagen Canada launched the new 2018 Tiguan in 8 major city centres. Over 900 participants attended full day training sessions which included vehicle discovery sessions, road/ closed course drives and iPad integrated testing. After attending Tiguan launch training participants will be showroom ready to present the new Tiguan to customers.
Audi Canada’s highly successful Walkaround tournament returned for a sixth time in 2017.The 2017 tournament again helped us evaluate, develop and share needs analysis and vehicle presentation best practices across the Audi Canada dealer network. All Audi brand specialists (ABSs) across Canada were eligible – and encouraged – to compete. Participants were treated to upscale hospitality throughout all touch-points of their experience. From staying at Le Germain Mercer St. Hotel to dinner at Luma by Oliver and Bonacini. FEL service outputs include operations, hospitality, learning and promotion and set up.
Audi Canada showed its commitment to growing the Audi Sport brand with its participation in the 2017 Hublot Diamond Rally. Audi Canada showcased 4 vehicles in the Diamond Rally that had participants driving their luxury supercars from Vancouver to Whistler BC along the Sea to Sky Highway. The rally also took the participants to the Pemberton Airport where the vehicles drag raced down the runway, which was a great showcase of the R8, R8 Spyder and TTRS capabilities. Audi Canada reinforced the premium quality of the brand with a VIP guest dinner at a 5 star private residence in the Whistler mountains. VIP guests were shuttled to and from the residence via the all new Q5 and SQ5 to round out the full Audi premium experience.
The Audi driving experience offered two half day experiences and one full day experience. After a brief classroom session, participants broke out into groups for three driving activities: dynamics of cornering with the Audi TTRS, autocross course with the Audi TTS, and technology drive with the Audi S3. Following this, participants drove the Audi TTS’ and S3s on the track for follow the leader lapping. Each session was closed out with the opportunity for participants to ride with the Audi drive instructors for hot laps. The Audi sport experience consisted of three full day experiences. Once a brief introduction was completed, participants are divided into groups for three driving exercises in the morning: cornering exercise 3, 4, 5 with the Audi R8, cornering exercise 8, 9, 10 with the Audi TTRS, and autocross with the Audi TTS. In the afternoon, participants drive on the track for three lapping sessions with the Audi R8, TTRS, and TTS. Hot laps with the Audi drive instructors close out the day for participants. FEL supplied operations, learning + promotion, hospitality and turnkey project management services.
The 2017 Canadian International Autoshow offered participants the opportunity to be a part of a hands on test drive experience. Audi was able to obtain exclusive rights to deliver a test drive experience around the all-new Q5. Attendees signed up for a test drive at a dedicated registration desk within the Audi display area. They were provided a unique ticket that they returned at the time of their test drive. One of the four dedicated professional drivers would escort the attendee to the loading dock area where the Q5s were parked. Driver would accompany the attendee on a 30 minute lakefront test drive. FEL provided operations, learning + promotions and turn-key project management services.
The Volkswagen Canada Sales incentive trip took place in Niagara Falls, ON. This host city was selected in order to develop a unique opportunity to reward participants with a fun relaxing trip in the heart of Niagara.
During the three days spent in Niagara Falls, participants were given the opportunity to drive competive vehicles on a scenic road drive through the Niagara Region. Participants were also treated to a daily activity of their choice, such as helicopter tours, spa treatments, the Niagara Falls wonder pass or a pre-paid Visa gift card.
The Volkswagen Winter Drive program was a destination event demonstrating the winter driving capability (ice, slush, poor grip situations) of the new Atlas and the Alltrack.
Core activities included an outdoor winter activity (snowmobiling or dog sledding), a welcome dinner, Atlas technical presentation, and winter drive.
The Audi Twin Cup National Final took place in Toronto, ON. This host city was selected due to its prime and trendy location. During their stay, competitors were treated to high end dinning at the Cactus Club Cafe for their welcome and experienced luxurious accommodations at the Shangri-La Hotel downtown Toronto, ON. The following day was focused on the event competition, which took place at Audi head office and competition results followed that evening at the awards dinner within the Shangri-La Hotel. The top 3 Service Advisors and top 3 Service Technicians from the group will move forward to the worlds event held in Spain.
From February 21 to April 28 FEL coordinated and facilitated a cross-country instructor-led training tour focusing on the new Audi Q5, SQ5, A5 and S5. After attending training, participants will be able to:
Experience how much more the new Audi Q5, SQ5, A5 and S5 have to offer
Know how advanced technologies in the new Audi Q5, SQ5, A5 and S5 work and why customers should care about them
Be showroom ready when it comes to presenting the new Audi Q5, SQ5, A5 and S5 to customers, including arguments to compare and win sales vs. core competition
Audi Canada continues to evolve FIS sponsorship boundaries with the Audi FIS Ski Cross World Cup. Audi Canada progressed their brands commitment to FIS by having the Audi drive experience parcour course on site at Audi FIS Ski Cross World Cup. Over 130 participants were able to experience the new 2018 Audi Q5 in a way second to none. Participants drove the new Q5 through a 4 piece obstacle course that showcased both the vehicles capabilities and theirs as drivers. Audi Canada also gave Ski Cross racers and spectators a treat like nothing before. The World Cup athletes jumped over a 2017 Audi R8 that was built into the Ski Cross course.
Eighty-five representatives from Audi dealerships across Canada were brought together from April 18th-20th. Hotel accommodations for participants were at the Westin Bear Mountain Resort with track activities at the newly opened Vancouver Island Motorsport Circuit. By integrating meetings, dinners and track activities guests not only gained knowledge, but received an experience they will not soon forget. Track activities utilized a fleet of 31 Audi sport vehicles including the new R8 V10 plus, S8 and RS 7 performance. Branding at both the track and hotel created an exclusive Audi Sport atmosphere. FEL service outputs include operations, hospitality, light learning and promotion, track activity design and set up.
Audi Canada’s highly successful Walkaround tournament returned for a fifth time in 2016.The 2016 tournament again helped us evaluate, develop and share needs analysis and vehicle presentation best practices across the Audi Canada dealer network. All Audi brand specialists (ABSs) across Canada were eligible – and encouraged – to compete. Participants were treated to upscale hospitality throughout all touch-points of their experience. From staying at the historic Shaw Club hotel to dinner at Inniskillin winery with it's founder Donald Ziraldo. The Niagara District Airport holds great history in the region and provided an appropriate backdrop for consumers to compete. FEL service outputs include operations, hospitality, learning and promotion and set up.
The Volkswagen and Audi Canada 2016 Fleet Ride and Drive program was a dynamic and interactive event combining learning and promotion with driving excitement and premium hospitality. Fleet professionals and influencers from Ontario and Quebec were given the chance to ride and drive an extensive lineup of Volkswagen and Audi models. Informative classroom sessions and discussions with manufacturer representatives gave participants key product knowledge. While a scenic and spirited road drive through the Niagara area gave participants a hands on experience with the Volkswagen line-up. A track component was paired with the Audi model line-up. Lapping sessions and a closed-course track at the Niagara District Airport allowed participants to push both the model ranges and themselves to the limit. FEL service outputs include operations, hospitality, track activity design and set up.
Audi Canada corporate staff gathered at Canadian Tire Motorsport Park for a day of team building exercises and brand celebration. Activities included track lapping, mini-autocross competition, off-road drive course and Go kart Grand Prix. Track lapping utilised Audi Sport vehicles including the highly capable 2017 R8 V10. Mini auto-cross featured a closed course relay race that tested teams driving abilities as well as personal speed. Off-road drive course featured a terrain fitting of the legendary Audi quattro system. Lastly, participants went back to basics with a Go kart Grand Prix. In Kart, participants were able to hone their driving skills in a safe and fun environment. FEL service outputs include operations, hospitality, track activity design and set up.
From April 11-16 FEL had exclusive first access to the newly opened Victoria Island Motorsport Circuit. 74 hand selected Audi brand specialists / Service advisers were immersed and trained in a fleet of 32 Audi sport vehicles. These vehicles included the S8, RS7 performance and R8 V10 plus. Two full day sessions allowed for extensive training at both the track and skid pad on site. Accommodations were provided by the Westin Bear Mountain which provided for a breath taking road drive to and from the track. FEL service outputs include operations, hospitality, course design and set up, instruction design and in-app development.
Nissan Canada set out to prove their vehicles are not only fun to drive, but functional. By touring malls across Canada, the average consumer was able to explore both the Nissan Rogue and Sentra model in a fun new environment. Test drives on a closed course provided a safe proving grounds for features like Around View® Monitor and Blind Spot Warning and all-wheel drive. Interior mall activities captured consumer interest with our Rogue Packing Challenge. FEL service outputs include operations, hospitality, track activity design and set up.
Ninety-One participants from Audi dealerships across Canada participated in the annual After Sales Conference. With the anticipated launch of the newly redesigned R8, motorsport was naturally the theme for this year’s location. Hosting venues were split between the Westin Bear Mountain Resort and the recently completed Vancouver Island Motorsport Circuit. While staying productive with conferences and seminars, participants remained engaged and intrigued with stimulating track activities. Track activities utilized a fleet of 31 Audi sport vehicles including the new R8 V10 plus, S8 and RS 7 performance. Branding at both the track and hotel created an exclusive Audi Sport atmosphere. FEL service outputs include operations, hospitality, light learning and promotion, track activity design and set up.
Four full day sessions allowed 94 participants to be immersed in the world of Audi sport. Participants were hosted at the Westin Bear Mountain Resort and the recently completed Vancouver Island Motorsport Circuit. Both venues being connected by the Malahat Highway provided an unforgettable road drive in cars designed to over achieve on such a mountainous road. Road drive vehicles included the RS 7 and S8, with the track activities using the RS 7 and R8. Activities on track were designed to be both exhilarating and educational, being led by the direction of Canadian Motorsport Hall of Fame driver Scott Goodyear. FEL service outputs include operations, hospitality, light learning and promotion, track activity design and set up.
Surprise and delight, two feelings among many others every participant experienced while attending the two-day VIP event hosted at the Westin Bear Mountain Resort and Vancouver Island Motorsport Circuit. Eighteen participants enjoyed exquisite dinners and parties by night, with adrenaline filled track activities by day. The scenic mountain roads of the Malahat Highway connected these two venues providing a world class road drive. Guests were met by nineteen 2017 R8’s to tame the track and hone driving skills under the supervision of professional drive instructors. FEL service outputs include operations, hospitality, light learning and promotion, track activity design and set up.
Participants enjoyed the all new 2015 Audi R8’s, 2016 RS 7’s and the 2017 610 hp Euro spec R8 V10 + for full day sessions under the direction of Canada’s most respected instructor group. The days activities included cornering and technology exercises as well as full lapping sessions. Chief Instructors, Scott Goodyear and Richard Spenard, both Canadian Motorsport Hall of Famers were on hand for all track and social activities.
FEL service outputs: pre-event registration, call centre operation, vehicle transport, all event logistics and design and all hospitality.
Participants enjoyed the all new 2016 Audi TT for half and full day sessions under the direction of Canada’s most respected instructor group. The days activities included cornering and technology exercises as well as full lapping sessions.
Chief Instructors, Scott Goodyear and Richard Spenard, both Canadian Motorsport Hall of Famers were on hand for all track and social activities.
FEL service outputs: pre-event registration, call centre operation, vehicle transport, all event logistics and design and all hospitality.
Guests enjoyed Volkswagen hospitality at Kanata’s Brookstreet Hotel followed by a drive of the new Jetta 1.4L on the areas roads and the all new Golf R, as well as lapping sessions at Calabogie Motorsport Park.
While at Calabogie the journalists got to work under the direction of Canadian Motorsport Celebrity Patrick Carpentier.
FEL service outputs: pre-event registration and communication, all air and ground travel, vehicle transport, all hospitality including accommodations, cocktail receptions and dining and all event activity design and scheduling.
A 2016 Honda Pilot was delivered to each family to experience it on their drive to Muskoka. The first evening was complete with a guitarist and astronomers. Families also experienced the full Honda product line-up: four activity rotations of ATV and Side-by-Side trails, Junior Red Riders, Honda Powered Equipment and boating. Premium hospitality in a relaxing camp-like setting was the focus at all event touch points.
Volkswagen Canada invited the account team from their new Ad Agency DDB Canada to enjoy a day of driving and VW Brand immersion.
Guests got to climb through and drive the entire VW product line up under the direction of the Volkswagen Canada trainers and FEL instructors. Activities included, walk arounds, brand history, 2 closed course driving sessions and hospitality.
FEL service outputs: pre-event planning, staffing with travel, vehicle logistics, course design and lay-out and premium hospitality.
Audi Canada invited all Audi Brand Specialists (ABS’) to participate in their annual Walk Around competition.
ABS’ competed in their dealership and the top six from across Canada were flown into Toronto for the Walk Around Finals.
FEL service outputs: all competition design and curriculum, facilitators, finalists travel, accommodations and hospitality.
Journalists attended two half day programs at Ontario Place in the heart of Toronto, Canada. Activities included a slalom, autocross and a distracted autocross challenge. After a few practice runs guests were timed through the autocross and had the number of cones hit tracked. They then were given a series of tasks while driving and their scores were tracked once again. They had to make a phone call, text the instructors a message, drink water, call out the colour of vehicles driving down Lakeshore Rd. as well as many other distractions. Their times went up dramatically as well as did the number of cones hit. The point was driven home.
Before heading out on the roads and tracks of Niagara and Northern Quebec guests enjoyed an evening of dining and cocktails with Canadian Indy Car star Patrick Carpentier. The next day guests got to experience the vehicles from both brands on the streets as well as experience the performance capabilities of the Audi line up on the track. Instructor lead exercises and lapping sessions showcased the performance and handling of the vehicles all under the direction of hi level Canadian motorsport personalities. A lucky guest each day also got to do a Hot Lap in an Audi R8 with Patrick.
Participants attended seven half and full day sessions on Lac Dupuis in the heart of Quebec. Activities included advanced ice driving techniques, a grid slalom, road course and power circle. Track activities were complimented with informative classroom sessions and premium hospitality. FEL service outputs: substantial operations and hospitality, light learning and promotion and excellent driving instruction from world class instructors.
Participants enjoyed 3 nights and 4 days in the hot Florida sun - relaxing. When they were not relaxing they got to pick from a number of activities including, deep sea fishing, jet skiing, snorkelling, glass bottom boat tours and parasailing. These activities were interspersed with light business meetings, cocktail parties and dinners.
FEL service outputs: pre-event registration, all air and ground travel, hospitality including accommodations, cocktail parties and dinners, all event activity scheduling and transfers.
FEL joined the Audi executive team and ABS' from across Canada at the Audi Training Centre in Munich Germany for 5 days of training and Audi hospitality. The trip included a deep dive into the new Audi products, extensive Audi hospitality, a sneak peek at the all new Q7 and a tour of Munich. FEL was a guest of Audi Canada as their agency of record for all training initiatives. FEL will be delivering dealer training on the e-tron as well as the TT.
Guests enjoyed their choice of either a full-day or a half-day experience on two of Canada’s famed racetracks, Canadian Tire Motorsport Park (formerly Mosport) and Le Circuit Mt. Tremblant. All experiences were under the direction of Canadian Motorsport Legends, Scott Goodyear and Richard Spenard. FEL service outputs: substantial operations and hospitality, classroom and track exercises.
Full-day sessions of the Audi sportscar experience (ASE) at both Le Circuit Mt. Tremblant and Canadian Tire Motorsport Park. Guests drove both the new Audi R8's and RS 7's on one of two tracks, both former homes of the Canadian F1 Grand Prix. The ASE was kicking off for the first time in Canada and guests experienced the true capabilities of these two spectacular Audi performance models. FEL service outputs: substantial operations and hospitality, moderate product promotion and light classroom learning and on track instruction from the decorated ASE instructor team.
Participants attended one of 11 event days and experienced the custom built Audi Parkour including oscillating suspension ramps, teeter-totter, hill hold / hill decent table top and a 40 degree angled wall to drive on. FEL service outputs, substantial operations including moving all equipment across Canada, light hospitality, light learning and promotion, social media support, pre and post event as well as onsite.
Participants attended two half-day sessions at the Canadian Tire Motorsport Park in Bowmanville. Activities included instructor-led lapping sessions in a 2014 Civic Si and Honda-powered Formula Fs, as well as a Honda powered go-kart race with World Karting Champion Daniel Morad. The day concluded with a friendly competition against Canadian Indy Car Star James Hinchcliffe. FEL service outputs: substantial operations and hospitality, light learning and promotion and excellent driving instruction.
Thirty-nine automotive journalists drove the 2014 Honda Civic Coupe through the Sunshine State, while enjoying the warm climate and escaping the Canadian winter. They experienced Honda hospitality in the Orlando areas, including limitless restaurants and clubs. FEL service outputs: all air & ground travel, all hospitality and dining, substantial logistics, road drive mapping and light promotion.
The 30 top Sales Consultants and Service Advisors spent 4 days and 3 nights in Las Vegas enjoying all the virtues Vegas has to offer, including a day at Las Vegas Motor Speedway driving the all new Golf and GTI’s. Guests also enjoyed, Sun Buggy Dune Buggies, Hot Air Ballooning, Golf and hospitality - Vegas style. FEL service outputs: all air and ground travel, substantial onsite logistics and hospitality, light promotion and excellent driving instruction.
Over 350 Volkswagen dealers and guests enjoyed 4 days and 3 nights in Las Vegas. Along with business meetings, dealers got to drive the all new Golf and GTI at Las Vegas Motor Speedway. Guests were offered a choice of several activities including Hot Air ballooning, Richard Petty Driving Experience, Sun Buggy Desert racing, Dig This Vegas, Heavy Equipment Playground, Golf and Hoover Dam tours. FEL service outputs: substantial operations & hospitality, business meeting support, all logistics and track activities.
The 15 event days in this five stop tour saw over 4,500 participants experience the new 2015 Golf in a dynamic driving and hosting environment. Tour activities included a vehicle walk around, a pre-drive classroom session, dynamic driving exercises and an immersion into the Volkswagen brand. Guests enjoyed an onsite theatre with video complete with popcorn and drinks, a VW boutique and a branded gift. FEL service outputs, substantial operations, light hospitality, course design and set up, learning and promotion.