Hooks & Ladders
FEL instruction design is deliberate and consistent. We build hooks and ladders into our service solutions.
Hooks to grab attention and ladders to speed participants up their individual learning curves.
Better, longer lasting knowledge, skills and enthusiasm takeaways.
At FEL, we unbundle product and marketing points. We translate diverse messages into max clarity content for difference audiences. From content to approach, we activate better ways to compete and win in the North American automotive marketplace.
What we offer | learning
Modules and Materials
- Content: hand guides, brochures, leader guides
- Hands-on discovery kits
- E-presentation scripts
- Video and multimedia learning aids (partners)
- Collateral, displays and physical learning aids (in-house and partners)
- Knowledge assessments
Worskshops
- Market reviews
- Competitive comparisons
- Focus groups
- Soft skills sales and service training (in-house and partners)
Dynamic Product Discovery
- Closed course drive activities, paved
- Closed course drive activities, off-road
- Road drive activities
Static Product Discovery
- Vehicle walkaround activities
- Vehicle comparison charts
- Vehicle comparison mapping
- Hands-on scavenger hunts
To learn more about Franczak services, e-mail: info@franczakdrive.com.
